Proposal for anti-smoking initiative aimed at young people
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A five page paper which looks at the way in which an anti-smoking programme aimed at teenagers might be structured, in terms of the kind of factual information which could be presented and the possible strategies used to persuade young people to stop smoking. Bibliography lists 4 sources.
Filename: JLsmokers.rtf

Proposal To Raise Revenue
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A 7 page proposal to significantly increase revenues at a fictitious company. The plan is presented in response to an over-booking, under-staffing, & high overhead problem within this particular organization. The writer specifically proposes to solicit advertisers who offer different products to the same target market as the company -- and sell them "piggyback" packages to display their ads on the featured company's products for a nominal fee. Points are well-argued. No Bibliography.
Filename: Resuprop.wps

PROPOSED AD CAMPAIGN: CREST WHITENING STRIPS
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This 11-page paper is a promotional strategy program aimed toward selling and advertising Crest whitening strips. The paper discusses the product (strengths and weaknesses), the sales appeal, the main markets and the media outlets. Bibliography lists 2 sources.
Filename: MTtoomar.rtf

PUBLIC RELATIONS – RESEARCH AND QUESTIONS
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This 10-page paper focuses on a potential public relations plan for IBC, the company that produces Hostess products. The product in question involves a low-carb, low-fat snack, and how it can be best promoted through a PR campaign. Bibliography lists 2 sources.
Filename: MTprtwin.rtf

Reader-Based Writing
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A 6 page memorandum study. The first part of the paper is a memo announcing policy change to featuring reader-based vs writer-based writing, explaining what it is and why the shift is beneficial. The second part of the paper provides a rewrite of two memos, transforming them from writer-based to a reader-based perspective. Includes a table comparing the two perspectives and characteristics of each. Bibliography lists 1 source.
Filename: KScommReadWrit.rtf

Registering A Complaint Against A Police Officer
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A 2 page letter in which the writer is complaining to the municipal government of a large northeastern city about the poor and unnecessary treatment they received from a police officer during an otherwise "routine" stop. Details of the incident are presented with considerable emotion.
Filename: Maggicop.wps

Request For A Light Sentence
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In this well-argued letter, the writer appeals to the judge of a municipal court in the Northeastern United States to impose a minimum penalty upon their sibling-- who had been found guilty of a crime. Pointed out are the importance of the individual's background, family, etc;
Filename: Courtlet.rtf

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