The Need for Public Self-Awareness in Advertisiong or Public Relations Campaigns
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This 5 page paper discusses the statement "self-awareness and co-orientation by members of a public are necessary conditions for communication to occur in any public relations campaign or programme". The writer argues for and against this statement before coming to a conclusion. The bibliography cites 10 sources.
Filename: TEcomsel.wps

The Power of Rhetoric:
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This paper discusses the uses of rhetoric and the influence which it has over its subjects. This paper examines the old adage that "the pen is mightier than the sword". Bibliography lists 3 sources.
Filename: GSRhetor.rtf

The Quitting Rate Of Smokers: Why Cessation Is Better Than Other Methods
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7 pages in length. There exist myriad methods to help people stop the undesirable habit of smoking; however, time has demonstrated that none have proven more effective than complete and total cessation, otherwise known as 'cold turkey.' As a means by which to prove this hypothesis, the writer discusses results from a hypothetical survey that was posed to a random sampling of thirty people who have already quit smoking by cessation only, as well as those who are in the midst of doing so. Bibliography lists 10 sources.
Filename: TLCsmoke.rtf

The Relationship Between Theory and Practice in Media and Television Studies:
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This 21 page paper examines the relationship between theory and practice in terms of media and television studies. In other words, theories are examined in light of how they are practiced and to what extent. Bibliography lists 16 sources.
Filename: GSMedias.rtf

The Silent Language
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This 8 page paper provides an analytical overview of Edward T. Hall's book Silent Language. This paper relates the components of Hall's book and assesses the correlation between the book and social theory regarding the impact of non-verbal communication on human interaction. Bibliography lists 3 sources.
Filename: MHHallSi.wps

The Social Meaning of Advertising in America
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This 7 page report discusses advertising and the ways in which it adds to or perpetuates old ways of thinking in America such as constantly directing virtually all advertising efforts toward white, heterosexual, middle-Americans. To make the assumption that the target audience for any marketing effort does not have unique distinctions based on gender, age, race, education (and many other characteristics of modern life) is, to put it in the most simple of terms, a willful and oblivious process akin to burying one’s head in the sand! Bibliography lists 12 sources.
Filename: BWsoclad.wps

The Spiral of Silence Theory
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This 5 page paper literature review provides both sides of the controversy of Elisabeth Noelle-Neumann's spiral of silence theory that contends people tend to side with popular opinion. Both positive and negative positions are discussed. Bibliography lists 6 sources.
Filename: SA117sos.rtf

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