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Papers On (Mass) Media & Broadcasting
Page 24 of 80
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Dyadic Exchange and Consumer Behavior
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This 5 page report
discusses the communication exchange of one-on-one that is
referred to as “dyadic” and how it relates to consumer behavior
and marketing. What friends tell friends about any particular
item or service results in an impact on the support and
objectivity of those providing the product or service. Marketing
departments, advertising agencies, and public relations
practitioners all want to know how dyadic exchange occurs so that
they can take full advantage of what they know to be an effective
channel of communication. Bibliography lists 4 sources.
Filename: BWdyadic.rtf
Dysfunctional Family On TV / 'Married With Children'
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A 5 page essay on this popular TV sitcom in which the writer analyzes the show from a sociological point of view. Bibliography lists 3 sources.
Filename: Marriedw.wps
Editing and Narrative
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This 3 page paper looks at two key concepts in film making; editing and narrative and considers the way in which practice and theory compare especially in the low cost or home video making arena. The bibliography cites 1 source.
Filename: TEediting.rtf
Education and Mass Media
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This 3 page paper looks at mass media and education and how the two co-exist in society. The problem of mass media, and how it hinders education, is a focus of this paper. Bibliography lists 3 sources.
Filename: SA332edu.rtf
Effects Of The Mass Media On Our Perception Of Christmas
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A 25 page research paper examining the question: "Does mass media affect the image of Christmas?" The writer traces the history of Santa Claus, examines the importance of Christmas shopping for retailers, reviews the types of media that affect the meaning and image of Christmas providing quotes from a number of sources, and reaches a relevant conclusion based upon the research. Extensive bibliography is included.
Filename: Christma.wps
Effects Of Violence In Media
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A 4 page paper. The quantity and intensity of violence has increased in all forms of media. The violent and other offensive content in television programs has been broadcast earlier in the schedule since the 1990s. This essay includes reports of studies that have found a positive correlation between exposure to violence and aggressive behaviors. Statistical data included. Bibliography lists 4 sources.
Filename: PGmdvlnc.rtf
Elaboration Livelihood Theory and the American Presidential
Campaign of 2000:
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This 12 page report discusses the concepts
related to the elaboration likelihood theory, when applied to the
presidential election. The report focuses on how it serves as a
means through which social scientists, political analysts, and
communication theorists can present a view of public and
political behavior that can be most enlightening. Attitudes,
attitude change, and the two paths of persuasion that affect
attitude change -- the “central route” and the “peripheral
route.” are discussed. Bibliography lists 4 sources.
Filename: BWelab.wps
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