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Papers On Presidential Studies (U.S.)
Page 25 of 61

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Inaugural Address
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An Analysis of George W. Bush's Second This 3 page paper examines the President's address with attention to ethos, pathos and logos. The persuasive techniques are discussed. Quotes are included. Bibliography lists 2 sources.
Filename: SA506GWB.rtf

Integrated Marketing Communication and the Final Weeks of the Presidential Campaign
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This 15 page report discusses integrated marketing communication and Al Gore’s campaign for the presidency. In the final weeks of the race, campaign strategists must calculate ways to win enough states to amass the 270 Electoral College votes needed to win the White House. As a result, their strategies depend on reaching the greatest number of voters to assure that they win those voters’ states’ share of the electoral votes. A focused and integrated marketing effort is absolutely essential for success. Bibliography lists 10 sources.
Filename: BWmarkal.wps

Issues from the 1932, 1952 and 1980 Presidential Election Campaigns
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This 5 page paper examines the politics of these three elections. The paper focuses on central themes and issues which are the economy and the incompetence of the past administration. Bibliography lists 7 sources.
Filename: SA415ele.rtf

Jacqueline Kennedy Onassis: A Positive Force
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A 5 page paper which examines the positive impact of Jacqueline Kennedy Onassis. Bibliography lists 5 sources.
Filename: RAjckio.rtf

James Ceaser's View of Changes in the Presidency
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This 5 page paper provides an overview of Ceaser's book entitled Presidential Selection. Three major trends are highlighted and Ceaser's five functions of the office are duly noted. No additional sources cited.
Filename: SA241prz.rtf

Jefferson Davis: Civil War and Reconstruction
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A 5 page paper which examines the role of Jefferson Davis during the Civil War and Reconstruction. Bibliography lists 6 sources.
Filename: RAjffre.rtf

JFK/What if he had lived?
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A 5 page research paper that examines the question of whether or not JFK would have escalated American involvement in Vietnam had he lived to serve a second term. The writer argues, based on his career to that point, that Kennedy would have taken a hard stance against Communist expansion and escalated the war, but, also, that the war might have gone differently. Bibliography lists 4 sources.
Filename: khjfksec.rtf


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