Coca Cola

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a combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the fabulous beverage. Coca-Cola debuted in Atlanta’s largest pharmacy, Jacob’s Pharmacy, as a five-cent non-carbonated beverage. Later on, the carbonated water was added to the syrup to make the beverage what we know today as Coca-Cola. King, Monroe, Originator of Coca-Cola, “ Pharmacy in History, vol. 29 (1987), no. 2, pp. 85-89
Coca-Cola was originally used as a never and brain tonic and a medical elixir. Coca-Cola was named by Frank Robinson, one of Pemberton’s close friends; he also penned the famous Coca-Cola logo in unique script. Dr. John Pemberton sold a portion of the Coca-Cola Company to Asa Candler, after Pemberton’s death the remainder was sold to Candler. Pemberton was forced to sell because he was in a state of poor health and was in debt. Pemberton paid $76.96 for advertising, but he only made $50.00 in profits. Candler acquired the whole company for $2,300.
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the Coke Santa as a Christmas promotion and it caught on. Candler also introduced the twelve-ounce Coke can in 1960. The Coca-Cola contour bottle was patented in 1977. The two-liter bottle was introduced in 1978; the same year the company also introduced plastic bottles.
Woodruff did have one dubious distinction; he raised the syrup prices for distributors. But he improved efficiency at every step of the manufacturing process. Woodruff also increased productivity by improving the sales department, emphasizing quality control, and beginning large-scale advertising and promotional campaigns. Woodruff made Coke available in every state of the Union through the soda fountain.
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