The History Of Coca-Cola

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death the remainder was sold to Candler. Pemberton was
forced to sell because he was in a state of poor health and was in debt.
He had paid $76.96 for advertising, but he only made $50.00 in profits.
Candler acquired the whole company for $2,300(Coca-Cola multiple pages).

Candler achieved a lot during his time as owner of the company. On
January 31, 1893, the famous Coca-Cola formula was patented. He also
opened the first syrup manufacturing plant in 1884. His great achievement
was large scale bottling of Coca-Cola in 1899. In 1915, The Root Glass
Company made the contour bottle for the Coca-Cola company. Candler
aggressively advertised Coca-Cola in newspapers and on billboards. In the
newspapers, he would give away coupons for a free Coke at any fountain.
Coca-Cola was sold after the Prohibition Era to Ernest Woodruff for 25
million dollars. He gave Coca-Cola to his son, Robert Woodruff, who would
be president for six decades(Facts, Figures, and Features Multiple ...

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state of the Union through the soda fountain. For all of these
achievements he earned the name, "The Boss"(Facts, Figures, and Features
Multiple pages).

In 1985, the Coca-Cola Company made what has been known as one of the
biggest marketing blunder. The Coca-Cola company stumbled onto the new
formula in efforts to produce diet Coke. They put forth 4 million dollars
of research to come up with the new formula. The decision to change their
formula and pull the old Coke off the market came about because taste tests
showed a distinct preference for the new formula. The new formula was a
sweeter variation with less tang, it was also slightly smoother(Demott 54).

Robert Woodruff's ...

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