Collective Action Frames

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general (Eyerman and Jamison 1991; Sztompka 1993). As Benford (1997) explains, doing this entails focusing upon the framing process and providing an in-depth analysis of negotiation, conflict, and compromise in the development of the collective action frame.
The framing perspective’s nodal point is frame alignment, what McAdam (1994, 37) calls "the efforts by which organizers seek to join the cognitive orientations of individuals with the of the social movement organizations” (SMOs). Frame alignment highlights the fitting together of a frame (an individual interpretive map that marks things as significant or insignificant) and a collective action frame (an overall ideology for social action). Research into frame alignment describes two things: (1) the efforts of organizers to fit frames to and (2) the way in which the SMO presents its ideology in order to attract participants. Frame alignment is central to understanding that culture and ideology intersect in the individual’s ...

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the frame).
This paper will outline the artistic factor inherent within the framing processes, in the choice of an image as a representation of social movements. The purpose of this paper therefore is to represent the enthusiasm for a further advancement in the direction of and social movement theoretical construction. It is this quality, with the capacity to retain the given imagery within the viewer's mind, that is inherent in the visual arts, and makes it an effective strategy in the context of social movements. Images from both the seventeenth and the twentieth century that represent a particular ideology, will be used in order to ascertain the common factors that are inherent ...

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