Commercial Effectiveness

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slot, costs anywhere from fifty-five to one hundred thousand dollars (Baldwin 2). To think that a thirty second commercial can cost one hundred thousand dollars is outrageous. If it costs that much money for so little time then what is the logic behind airing commercials on television instead of placing an ad in the newspaper or dictating an advertisement on the radio?
Originally, commercials began on the radio simply because the radio has been around longer than the television. Once the television was invented and introduced to the public, commercials became more and more beneficial. A variety of explanations exists as to why television advertising is preferred to radio ads, some of what are: on the television a consumer is able to see what he may be purchasing, television promotes the selling to individuals as well as a family, on the T.V., commercials come at the proper psychological time for the viewer between shows unlike print advertising, has the same advantages of ...

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of advertising over the T.V. has been present. Commercials became a major issue beginning in the mid 1940's, starting as "small jingles and catchy phrases" (Internet TV Commercials 1). The first big time name in television commercials was probably Betty Furness. Beginning in 1949, Furness starred in commercials for Westinghouse, advertising refrigerators and appliances (Internet History of T.V. 5). The 1950's were a more prominent time for commercials. A Lucky Strike cigarette commercial was named the commercial of the year in 1950. The beginning of many sitcoms advocated the growth of advertising over the television. Many people tuned into new sitcoms such as "I Love Lucy," ...

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