Computers And Marketing
Marketing is the process by which goods are sold and purchased. The aim of
marketing is to acquire, retain, and satisfy customers. Modern marketing has
evolved into a complex and diverse field. This field includes a wide variety of
special functions such as advertising, mail-order business, public relations,
retailing and merchandising, sales, market research, and pricing of goods.
Businesses, and particularly the marketing aspect of businesses, rely a
great deal on the use of computers. Computers play a significant role in
inventory control, processing and handling orders, communication between
satelite companies in an organization, design and production of goods,
manufacturing, ...
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software
products of CAD/CAM and, last but not least, the World Wide Web.
An important program has aided companies all over the world. Computer-
aided design and computer-aided manufacturing (CAD/CAM) is the integration of
two technologies. It has often been called the new industrial revolution. In
CAD, engineers and designers use specialized computer software to create models
that represent characteristics of objects. These models are analyzed by computer
and redesigned as necessary. This allows companies needed flexibility in
studying different and daring designs without the high costs of building and
testing actual models, saving millions of dollars. In CAM, designers and
engineers use computers for planning manufacturing processes, testing finished
parts, controlling manufacturing operations, and managing entire plants. CAM is
linked to CAD through a database that is shared by design and manufacturing
engineers.
The major applications of CAD/CAM are ...
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you could passout your business card to thousands, maybe millions of
potential clients and partners? You can, twenty four hours a day, inexpensively
and simply on the World Wide Web. Firms communicate with their customers
through various types of media. This media usually follows passive one-to-many
communication where a firm reaches many current and potential customers through
marketing efforts that allow limited forms of feedback on the part of the
customer. For several years a revolution has been developing that is
dramatically changing the traditional form of advertising and communication
media. This revolution is the Internet, a massive global network of
interconnected computer ...
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Computers And Marketing. (2008, March 30). Retrieved April 18, 2024, from http://www.essayworld.com/essays/Computers-And-Marketing/81288
"Computers And Marketing." Essayworld.com. Essayworld.com, 30 Mar. 2008. Web. 18 Apr. 2024. <http://www.essayworld.com/essays/Computers-And-Marketing/81288>
"Computers And Marketing." Essayworld.com. March 30, 2008. Accessed April 18, 2024. http://www.essayworld.com/essays/Computers-And-Marketing/81288.
"Computers And Marketing." Essayworld.com. March 30, 2008. Accessed April 18, 2024. http://www.essayworld.com/essays/Computers-And-Marketing/81288.
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