Direct Mail Marketing
As consumers, we are often bombarded with different types of advertisements each day. Whether it’s by television, newspaper, billboards, or the internet, advertising has reached us one way or another. Yet, a majority of the ads that we encounter are often meaningless and uninteresting, because of the fact that these ads are meant to reach a certain target audience.
This perception seems to change, however, when we look inside our mailboxes, pick-up our telephone, and even check our e-mail. We often ponder how marketers know that we have a pet snake, own a certain kind of computer, or even wear 90’s clothing. That is because every time we purchase products such as: electronics, ...
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way to our homes and businesses.
In order to understand direct-mail advertising, I will be discussing this unique form of advertising in a broad area. Among them are: what direct-mail advertising is, the historical development of the direct-mail advertising, different methods and types of mail, the future of direct-mail advertising, and the internet’s use of and impact on direct-mail advertising.
Direct Mail
Direct-mail advertising is a form of medium used by direct marketers, it is the most personal and selective of all media. Also, this highly specialized mail can be purchased (available among the thousands are lists of various level students, business professionals, college professors, pregnant women, and even vintage car owners), but they can be expensive. Printing and postage fees make the cost of direct mail per person reached quite high compared with other forms of media. However, because direct mail goes only to the people the advertiser wishes to contact, there ...
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center for all direct-marketers, because it has allows them to narrow their specific target market feild by identifying people that they want to target for advertising.
With the developments of these two interrelated computer systems, direct-mail then emerged to be one of the many tools that direct-marketers conveniently use to target their markets. However, with the introduction of desktop publishing in the 1980’s, direct-mail advertising accelerated as an important medium for advertisers.
Growth of Direct-Mail
Direct mail is successful because it matches today’s lifestyles; families have less time, so shopping by mail is more convenient. It is the most effective ...
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Direct Mail Marketing. (2005, June 21). Retrieved April 28, 2024, from http://www.essayworld.com/essays/Direct-Mail-Marketing/28821
"Direct Mail Marketing." Essayworld.com. Essayworld.com, 21 Jun. 2005. Web. 28 Apr. 2024. <http://www.essayworld.com/essays/Direct-Mail-Marketing/28821>
"Direct Mail Marketing." Essayworld.com. June 21, 2005. Accessed April 28, 2024. http://www.essayworld.com/essays/Direct-Mail-Marketing/28821.
"Direct Mail Marketing." Essayworld.com. June 21, 2005. Accessed April 28, 2024. http://www.essayworld.com/essays/Direct-Mail-Marketing/28821.
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