Enterprise Ice Cream Bar

Zero(C) Ice-cream Juice Bar
Enterprise Project
Lecturer: Tom Colon
29/03/2013
Students: Ramyar Assad, Jinghua Sun

Content

+ Executive Summary
+ Description of Business
+ Market Research/ Analysis
+ Marketing Plan
+ Production/Operations Plan
+ Human Resources & Organisational Structure
+ Financial Plan
+ Start-Up Schedule
+ Appendices
+ Bibliography



Executive Summary

The business which is going to be set up is a special ice-cream bar named: Zero(C) ice-cream bar. It is special because the ice-cream will be made of natural yogurt which means zero fat and good for our digestion. Moreover, different toppings above the ...

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dedicated to health eating.

The reason of setting up this business is because we know nowadays health eating and keeping fit is in fashion. More and more people want to be healthy and not over weight. The market targets for this business will be people who are interested in healthy food and people who like eating ice-cream but are afraid of being fat.

Ownership: This business belongs to Jinghua,Sun and Ramyar Assad. At the beginning nobody is going to be hired but the two owners probably later depends on how is going the business we may hire some part-time employees.

Assad will be responsible for the store management: selling, receiving material, etc. Sun will be responsible for marketing management, buying some material, public relations, etc. The two owners are occupied with our Financial Management together.

We are going to ask for the loan of 15,000Euro from the bank: 7,000Euro for the yogurt ice-cream machines 3,000Euro for marketing analysis and republic relations ...

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food safety laws.

There are two major products in this business: Yogurt ice-cream with natural fruits toppings and natural fruits juice.

Yogurt ice-cream: The ice-cream which is going to be proposed is very healthy because is made of natural yogurt which means zero fat, good for digestion above all, tasty. The yogurt ice-cream will be proposed with toppings on it. Toppings are made of natural fruits such as mango, strawberry, blackberry, kiwi, pineapple... There are three sizes of yogurt ice-cream for customers to choose: small, medium and big every size corresponds with different toppings which means small size ice-cream with one topping, medium size with two toppings and big size ...

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PAPER DETAILS
Added: 4/1/2013 09:30:31 PM
Submitted By: mastersrj
Category: Business
Type: Premium Paper
Words: 6864
Pages: 25

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