General Mills

Part I - GENERAL MILLS

The story of General Mills starts with only two flour mills in the 1860’s, yet they were able to revolutionize the milling industry, through manufacturing flour with better baking qualities. By the 1960’s, General Mills was involved in marketing kid’s products including, Easy Bake Ovens, Monopoly, Spiro graphs, and Nerf balls. This diversification allowed General Mills to appeal to a broader customer base. Presently, their primary focus is food production, which also is their core competency.
General Mills is one of the largest food producing companies in the world, and also competes in the following areas where they have achieved the greatest success.

• ...

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brands that are well known for their quality. They started from one brand and now they have reached to a peak point into business diversification. The company is mostly associated with food producing brands and apart of this they are associated with a variety of product and service lines. The main product lines being produced by the General Mills worldwide include the following:

• Baking Products
• Cereals
• Fruit
• Ice Cream
• Pasta
• Pizza
• Soup
• Vegetables
• Yogurt

Today, General Mills is the top U.S. breakfast cereal maker, and has an impressive financial record. In 2010 alone, the revenues totaled almost $14.8 billion. Investors are pretty happy with the current price earnings ratio of $14.60. With $17.7 billion in total assets and $12.3 billion on liabilities, General Mills has a current ratio of 1.4. This past quarter of 2011 General Mills had a gross profit margin of 39.2%. Historically, judging from their annual 10-Ks from the last three years, their ...

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Del Monte Foods, Dairy Queen, and Proctor & Gamble. Of the forty-four competitors listed by “Hoovers, A D&B Company,” General Mills faces the stiffest competition from Danone and Kellogg’s. The company competes with Kellogg’s year after year for the #1 breakfast cereal maker in the United States. General Mills also owns a controlling stake in France’s “Yoplait” brand which is worth about $1.15 billion (second largest yogurt company worldwide) and competes head to head with Danone for yogurt sales across the globe.
In order to continue successful growth over its history, General Mills has relied heavily on technology. One of the companies’ better known brands, Betty Crocker, ...

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PAPER DETAILS
Added: 7/20/2011 08:33:03 PM
Submitted By: alo21
Category: Business
Type: Premium Paper
Words: 6202
Pages: 23

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