Operations management
Koutoubia Holding

Assignment August 2011 - Individual Report

Made by: Meryem ELAMRANY

Sunderland Faulty of Business & Law Undergraduate Programs


I- Introduction

II- Koutoubia in Morocco

III- Presentation of the company Koutoubia

IV- Koutoubia operations management: 4 Vs

V- Competitive Analysis

VI- SWOT Analysis

VII- 5 performance objectives

VIII- Marketing mix: 5 Ps

IX- The product life cycle

X- Recommendation

XI- Conclusion

I- Introduction:

With the annual and global turnover of 600 million dirham, the market ...

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The annual development exceeds 15 % and its commercial brand is Koutoubia.

The range includes 400 products, entry-level to the most sophisticated products.

Sapak is investing in two units of poultry slaughter.

II- Koutoubia in Morocco:

Koutoubia leading brand of Halal meat processing in Morocco has decided for the pleasure, health and well being of its consumers to adopt better strategies, offering a high quality, innovation, and expand its market share, to increase profits and increase its turnover.

With its leading position in the domestic market, the group began a two-pronged strategy for growth.

In Morocco, it became the leading supplier of large accounts (hotel chains, hospitals, etc.). And sign an exclusive agreement with U.S. giant catering KFC and TGI Friday's. The group offers the luxury to engage in real estate by creating a subsidiary Litaâmiir Koutoubia.

Benefiting from the opening of the world market and the exponential growth of halal meat ...

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stage of production.

Turkey, chicken, red meat, rabbit and farmed game, processed animal are available whole or cut, fresh, canned or frozen.

With more than 400 developed references, Koutoubia are constantly innovating to offer each customer a wide variety of products tailored to their tastes and expectations.

Koutoubia with it 2300 employers, processes 120,000 turkeys and 120,000 chickens per week, 20% are processed into meat.

IV- Koutoubia operations management:

To understand the different types of operation we differentiate between them by using four dimensions - it calls these the four V's of operations. For our case, Koutoubia's different types of operation ...

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Koutoubia. (2013, September 28). Retrieved March 24, 2018, from http://www.essayworld.com/essays/Koutoubia/103062
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"Koutoubia." Essayworld.com. September 28, 2013. Accessed March 24, 2018. http://www.essayworld.com/essays/Koutoubia/103062.
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Added: 9/28/2013 07:10:55 AM
Submitted By: cameliabenlahsse
Category: Economics
Type: Premium Paper
Words: 2502
Pages: 10

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