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Marketing Mix - Paper

Marketing Mix

Marketing Mix

Mkt/421

Marketing Mix

The average person seems to consume just about anything that they need or want at a large rate. This is apparent when certain holidays or events come around that have been strategically placed throughout the year. As soon as the credit card bills are paid down after Christmas, Valentine's Day seems to require some spending as well. Spring break seems to require quite a bit of money to entertain the masses and then there's the 4th of July and its ridiculously overpriced, and highly regulated, fireworks that make up additional spending. Toss in the birthdays, anniversaries, and the occasional out-of-the-doghouse presents and we can clearly ...

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curved sole athletic shoes that instantly puts the 5foot 2inch wearer to a much elevated eye-level. These shoes were developed and marketed by Skechers in 2009 as an athletic shoe that can be used to tone certain muscle groups when walking, during low impact exercises or various calisthenics (Mahalo, 2011). This product was developed to feel as if the user was walking through sand. With such an 'innovation' to the shoe market, Skechers was able to shock the consistent sneaker designs with this product. It focused on the Shape-ups features, benefits, and design. The features are obvious; a rather large bulbous sole allows the user to rock from the heel to the toes. This movement simulates a more stringent walking pattern which in turn allows various muscle groups to function at a higher or more stimulated level than the average athletic shoe. The benefit of such a design is the ability to shape the core and lower body at a faster pace, with further emphasis on the ...

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Marketing Mix. (2012, February 24). Retrieved March 29, 2024, from http://www.essayworld.com/essays/Marketing-Mix/100348
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"Marketing Mix." Essayworld.com. February 24, 2012. Accessed March 29, 2024. http://www.essayworld.com/essays/Marketing-Mix/100348.
"Marketing Mix." Essayworld.com. February 24, 2012. Accessed March 29, 2024. http://www.essayworld.com/essays/Marketing-Mix/100348.
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PAPER DETAILS
Added: 2/24/2012 03:57:23 PM
Submitted By: chiodeguate
Category: Business
Type: Premium Paper
Words: 1026
Pages: 4

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