News And Newspapers

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(Postman, 14).

The Toronto Sun focuses on the audience that yearns for entertainment
and adjuts its word selection and choice of articles to accommodate this need
for entertainment. The glitz and glamour of today's celebrities provide a
fantasy world in which the reader can escape. The Toronto Sun leaves no stone
uncovered as it stays on top of celebrity issues to accommodate their audience ‘
the average Joe' with entertainment. “Michael Jackson's wife gave birth to a
baby boy yesterday at Cedars-Sinai Medical Center” (T.Sun Feb. 18/97) in the
article titled Oh Baby, Jacko to be a dad soon. What makes this article more
ominous than any other birth other than that it is entertaining to the star
crazed general public? Hundreds Get To Eye Claudia the so called 'superbabe' as
she “breezes her way into The Bay's downtown Yonge St. Store”(T. Sun Feb. 25/97).
“Up to five hundred people waited for up to two hours for a glimpse of the
famed beauty and to hear her speak”(T. Sun Feb. ...

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3/97 article Adult Drug Deaths
Decline suggests no imagery or entertainment value in its title. The article
proceeds with factual information “131 deaths from drug related causes in 1995
was the lowest of the century” (G & M. April 3/97) with proof from various
sources such as the Toronto Public Health Department and Dr. Joyce Bernstein.
The article is accommodated by both its factual nature and the use of grave
sounding words and phrases, “cautious optimism” and “key findings." The
corporate world is a very serious place and the Globe and Mail provide for that
need.

"o matter how accurate, properly attributed, balanced, fair, objective or
compassionate a story is the reader will ...

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