Warning: Use of undefined constant referer - assumed 'referer' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 102

Warning: Use of undefined constant host - assumed 'host' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 105

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 106

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 109
Successful Global Marketing by Pepsi - Papers Online

Successful Global Marketing by Pepsi

Pepsi's website is a strong example of successful global marketing. On the website, Pepsi promotes its product in a manner that is focused on customers all over the world. While Pepsi also has separate websites for Canada and Australia that focus on international marketing, the brand's success at global marketing is readily apparent.
Global marketing focuses strongly on standardizing products or services that are sold in an international marketplace. As such, global marketing can reduce costs but allowing the same products or services to be sold in a wealth of countries and across many cultures. In recent years, global marketing has been based on the idea that many "basic segments" ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

culture or nation. The website allows the reader to explore promotions, music, sports, street motion, Pepsi brands, and ads and history sections. All of these areas (with the possible exception of the promotions area) are equally applicable to any consumer anywhere around the world, even though they appear to be aimed primarily at an American audience.
Despite Pepsi's enthusiastic embrace, Pepsi still does do some international marketing. Pepsi has a website directed at the Australian market (http://www.pepsi.com.au/v3/default.htm), and another directed at the Canadian market (http://www.pepsi.ca/en/promo.htm). Each webpage focuses on the specific needs of each target group. For example, Pepsi's Canadian website is available in both English and French, while Australia's website features Guy Sebastian, the winner of the recent Australian Idol singing competition.

References

Introduction to Global Marketing. 06 March 2004. ...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.

Already a member? Login

CITE THIS PAGE:

APA
MLA
Chicago
Turabian

Successful Global Marketing by Pepsi. (2016, June 12). Retrieved June 15, 2025, from http://www.essayworld.com/essays/Successful-Global-Marketing-by-Pepsi/105693

"Successful Global Marketing by Pepsi." Essayworld.com. Essayworld.com, 12 Jun. 2016. Web. 15 Jun. 2025. <http://www.essayworld.com/essays/Successful-Global-Marketing-by-Pepsi/105693>

"Successful Global Marketing by Pepsi." Essayworld.com. June 12, 2016. Accessed June 15, 2025. http://www.essayworld.com/essays/Successful-Global-Marketing-by-Pepsi/105693.

JOIN NOW

Join today and get instant access to this and 50,000+ other essays

PAPER DETAILS

Added: 6/12/2016 07:47:56 AM
Category: Business
Type: Premium Paper
Words: 341
Pages: 2

Save |

Report

SHARE THIS PAPER

SAVED ESSAYS

Save and find your favorite essays easier