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The Beverages Sector - Online Term Paper

The Beverages Sector

Introduction

This paper discusses about the two very well known and competitive brands of beverages (soft drinks) in the world; Coca-Cola and Pepsi-Cola. Both are major global companies in beverages and other branded products that are enjoyed in over 190 countries.

Discussion

Both brands, from side to side competing against each other, striving for the similar goals; to construct on their traditions of quality and value to offer brands, products, financial results and management performance that meets the interests of their shareholders, consumers, employees, customers, suppliers and the communities in which they operate.
Both products are competitive trademarks that are ...

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it can be found almost anywhere from petrol stations and shops in Central Africa, to small villages mountainous areas on all five continents. Coca-Cola is "refreshing and delicious ". This theme has been a main feature of advertising. (Andrew Farrell, 2007)
On August 28, 1898, Pepsi-Cola was launch. Since then Pepsi has developed and spread drastically concentrating on promoting the product. (Vidya, 2007)
All booming industries at the moment are focusing on the consumer. If a company meets the requirements of its consumers (and indeed exceeds the requirements), then you have a sure-fire recipe for success. The direct customers of Coca-Cola and Pepsi are outlets such as service stations, newsagents, leisure centers, cinemas, clubs, supermarkets and many other retailers selling soft drinks. In this area the emphasis in marketing has therefore been on providing superior delivery, promotion services and sales support. (Andrew Farrell, 2007)
The end consumers of Coke and Pepsi ...

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The Beverages Sector. (2011, March 26). Retrieved April 25, 2024, from http://www.essayworld.com/essays/The-Beverages-Sector/96815

"The Beverages Sector." Essayworld.com. Essayworld.com, 26 Mar. 2011. Web. 25 Apr. 2024. <http://www.essayworld.com/essays/The-Beverages-Sector/96815>

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PAPER DETAILS

Added: 3/26/2011 01:22:24 AM
Submitted By: cottoneyejoe
Category: Business
Type: Premium Paper
Words: 853
Pages: 4

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