The Threat of Online Publications to the Traditional Publishing Industry

The Threat of Online Publications to the Traditional Publishing Industry


The aggregate demand of published material, both online and offline, is a fixed number. Publishers in today's mass media market face fierce competition; each customer that an online publisher wins comes at the expense of its offline counterpart. To illustrate, imagine the unequal slicing of a pumpkin pie representing market shares that vary in size. The sum of all shares, or 'slices,' adds up to the total client base. Although each publisher already owns a portion of the pie, it still covets those who have a bigger slice. In this zero-sum game, with each new slice that a publisher gains, its pie becomes ...

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economics behind the publishing industry, which includes the horizontal integration of ownership and realizing specific market segmentation, such as textbooks. Then, we will scrutinize the social implications such as conventions, content censorship, and government regulation, and finally, delve in on a specific case of value-added books.

In assessing the economics of the media business, it is helpful to first examine the ways in which publishing companies are owned and financed. Broadly ...

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PAPER DETAILS
Added: 4/3/2012 05:20:13 PM
Submitted By: kamikaze
Category: Technology
Words: 2111
Pages: 8

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