Volkswagen

1904 - 1936: The Dream of the Volkswagen

Talk about a "Volkswagen" began in Germany in 1904. Engineers were already of the opinion that the future of the automobile industry lay in the mass production of inexpensive small cars. Pioneering developments in America, where a mass market for automobiles was gradually developing, were observed with astonishment. Nevertheless, the debate concerning a "people's car" provoked by the American model was accompanied by sceptical undertones because passenger cars were then seen wholly as highly taxed luxury items. In addition, the troublesome technical aspects of the current automobiles that required much maintenance spoke against the popularization ...

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Through Henry Ford's influence, the idea of a Volkswagen became the leitmotif of automotive publications during the Weimar Republic, inspiring the fantasy of designers. Late fame was gained by the 18-year old Hungarian technology student Béla Barény, who submitted a "Fahrgestell-Entwurf für einen Volkswagen" (chassis design for a Volkswagen) in 1925 and - along with August Horch, Ettore Bugatti, Ferdinand Porsche and Heinrich Nordhoff - came to be included in the "Automotive Hall of Fame". Although the motorcycle was the front-runner in the motorization of Germany during the 1920s, automobile manufacturers were making obvious advances. Because of high vehicle taxes and fuel prices, they pushed forward with the development of small engined, economically feasible vehicles. The Volkswagen was the main attraction of the international automobile shows in Berlin in the early 1930s, not as a brand name, but as a classification. BMW, Mercedes, Opel, Ford, Adler and Hanomag, ...

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Volkswagen Ltd.) was established in Berlin. The name was changed to "Volkswagenwerk GmbH" on September 16, 1938 and was entered into the Commercial Register on October 13. Franz Xaver Reimspieß, an engine designer at Porsche KG, created the Volkswagen trademark, the "letters V and W contained in a circle". The registration application was filed on October 1, 1948 and the trademark was registered with the German Patent Office on November 21, 1953. Adolf Hitler coined the name "KdF-Wagen" for the automobile developed by Ferdinand Porsche. Accompanied by a massive advertising campaign, the "Deutsche Arbeitsfront" introduced a KdF-Wagen savings installment plan on August 12, 1938. ...

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PAPER DETAILS
Added: 4/29/2014 10:21:22 PM
Submitted By: ozdeasli
Category: Business
Type: Premium Paper
Words: 9840
Pages: 36

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