Consumer Essays and Term Papers

The Lack of Happiness From Consumerist Habits

The Lack of Happiness from Consumerist Habits by Isaac Dowd Our culture today is filled with consumerism. What I mean by consumerism is the way people focus their lives on acquiring and using material things. Big companies constantly promote this lifestyle by using advertising to convince us ...

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Marketing Internship Observations

As a marketing student, one of the requirements for the completion of my course is to intern at a local company. The experience according to my tutors is insightful as well as provides a clear picture of how the practical business world operates. It offers a chance for an individual to see how the ...

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Conservatism In Orange County In The 1960s

Conservatism In Orange County Those who love Orange County and adjoining areas for their perfect weather and scenic beauty, assume that this once quite and peaceful suburban region could have never been involved in anything controversial or contentious, that an area known for its close-knit ...

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Roosevelt's Motivation For The New Deal

Motivating Factor for the Implementation of: The New Deal It is difficult to refute the effectiveness of the New Deal in pulling the country out of the Great Depression. What is debatable however, is Roosevelt's motivation for instituting the programs in the first place. Some may argue that ...

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Privatization And China Economic Reforms

CHINA ECONOMIC REFORMS AND WASHINGTON CONSENSUS Privatization Private ownership in China was simply unheard of before 1978 reforms, however Deng Xiao Ping in early 1980s allowed local villagers to make their own decisions regarding distribution of land and production level. However no private ...

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Japan’s Strengths and Weaknesses in International Trade and Finance

Japan's Strengths and Weaknesses in International Trade and Finance About Japan Japan is located in Eastern Asia, and is basically an island chain between the North Pacific Ocean and the Sea of Japan, east of the Korean Peninsula (Bartleby, 2000). The capitol of Japan is Tokyo. The current ...

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Switzerland

Switzerland Table of Contents: Executive Summary-------------------------------- Pg.3 History------------------------------------------ Pg: 6 Politics----------------------------------------- Pg: 7 ...

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The Success Of The Coffee Business

Coffee Shops The coffee industry seems to be one industry that is recession proof. The demand for coffee has continued to rise in recent years despite struggles by other producers of similar goods. It seems that consumers are willing to pay for small luxuries, such as a caramel macchiato, ...

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Ethics In Business and Business Development

Business Ethics-Values development This essay is about business ethics and discusses values development according to the ethical perspective. This paper uses sources in APA form. Introduction: The word ethics is taken from Greek word "ethika" which means character. Philosophically speaking ...

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Analysis of PepsiCo Competitive Strategies

Analysis of PepsiCo Competitive Strategies Student's Name University Affiliation PepsiCo conducts its operations in the food and processing industry where it produces snacks and refreshments, however, its main focus is in ...

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Starbucks Background

STARBUCKS CORPERATION Antoinetta Leunes Company Background In 1971, Jerry Baldwin, Gordon Bowker, and Zev Siegl first opened Starbucks in Seattle. They decided that they needed to hire someone to manage the retail and marking. They then ...

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Aviation Industry Case Reviews

Aviation: Case Reviews Forecasting is important to the financial success of both aircraft manufacturing and passenger airline businesses. It fits into the aircraft manufacturing business because those that make airplanes must be aware of how many are going to be needed and when these ...

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Beyond Rationale Management: Competition and Technological Advancement

When Robert Quinn wrote Beyond Rationale Management in 1988, the business world was just beginning to change. Since then, both domestic and international competition as well as the speed of technological advancement has grown exponentially. Most organizations, even the smaller ones, are fraught ...

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Successful Global Marketing by Pepsi

Pepsi's website is a strong example of successful global marketing. On the website, Pepsi promotes its product in a manner that is focused on customers all over the world. While Pepsi also has separate websites for Canada and Australia that focus on international marketing, the brand's success at ...

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Dante's Inferno Analysis

Pastiche of Dante's Inferno The City ( from Dante's Inferno) The entrance to the dark hole in the ground filled me with rapid fear, I fainted, but there was no other way. The sound of rumbling carriages thrashed like maddened beasts thought the dark night. The city was alive with ...

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Japanese Americans Immigration and Culture

Japanese Americans Japanese Americans are one of the fewest minorities to be found in America. There seems to be a plethora of students but not a great deal of immigrants. However, the numbers are increasing, especially in the urban areas where there is employment potential. The history of ...

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Microsoft's European Antitrust Lawsuit

Microsoft's Battle With the European Legal System Introduction This report will review several articles from the beginning of the European Antitrust lawsuit against software giant Microsoft. The approach used for this report was to first read and review articles released from before the ...

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Detroit’s Loss of the Car Market and Downfall

Detroit's Loss of the Car Market ONE: What is Maynard's premise; what is he trying to accomplish? Is Maynard successful in achieving his purpose? The thesis / premise of this book is that Honda outsells and out-shines Ford, Chrysler, and GM, in the world of auto manufacturing. "Detroit's ...

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China's Joining The World Trade Organization

China' Accession to the WTO 1.0 Table of Contents Introduction Overview and Discussion History Principles of the Accession Agreement Competitiveness of China Economic Impact in China Political Impact in China Economic Impact in East Asia Region Downside Risks ...

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The Ansoff Matrix and Boston Box

The Ansoff matrix is a marketing evaluation tool which can guide a company through a step by step evaluation of their current position in the marketplace, and help identify steps the company can take in order to gain market share and market penetration. The following Ansoff Matrix diagram shows ...

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