Best Buy SWOT
Best Buy Analysis
In this retail outlet, most of the consumers are categorized as; �electronic savvy�, �younger generation�, �typical bob and sally�, and the �high rollers�. The electronic savvy costumers usually know what they want to buy and may even know more than the sales associates. The electronic savvy consumers typically look for the best their money can get, and will spend generally a short amount of time at the store. The younger generation usually will just come in to have a looker around, and take advantage of store models or anything that looks exciting. The typical bob and sally are your average consumers who want to get the best their money can get them, but don�t ...
Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers
|
with offering products to consumers with business needs, and could be for the younger and older generation. Office Depot does a very good job at aiming at consumers who are looking for equipment for their business and generally sells a lot more printers then the three. Wal-Mart does a great job aiming at the average consumers. Wal-Mart still has the same products as the other two, but offers inexpensive brands and does a great job with discounts over the holidays. Best-Buy aims more at the electronic savvy, and high rollers. Best Buy is the first to offer innovative products, and does a great job at marketing these products with special ad-promotions and store models.
Best Buy is impacted by new technology. Best Buy is typically the first to receive the newer products, and does a great job at promoting it. When Microsoft X-Box first introduced the �Kinnect� they had a representative come into Best Buy to demonstrate and let customers experience the new product. This not ...
Get instant access to over 50,000 essays.
Write better papers. Get better grades.
Already a member? Login
|
of entering the store. This strategy by Best Buy has helped its company maintain its dominance as the #1 electronic business in the nation. Best Buy is a retail channel for major electronic companies such as Sony, Samsung, Apple, Dell, and HP. Best Buy aims to cover the markets for Television and Computers. These two markets are very important for Best Buy�s stores and make up a third of the entire store. If you have been to Best Buy, then you know this is a lot of space to cover. Best Buy stores are conveniently located near shopping malls, and strips, to aim towards the generally populated areas.
Best Buy uses ad promotions broadcasted on TV, sent through mail, and even a lot ...
Succeed in your coursework without stepping into a library.
Get access to a growing library of notes, book reports,
and research papers in 2 minutes or less.
|
CITE THIS PAGE:
Best Buy SWOT. (2011, April 26). Retrieved May 17, 2025, from http://www.essayworld.com/essays/Best-Buy-SWOT/98495
"Best Buy SWOT." Essayworld.com. Essayworld.com, 26 Apr. 2011. Web. 17 May. 2025. <http://www.essayworld.com/essays/Best-Buy-SWOT/98495>
"Best Buy SWOT." Essayworld.com. April 26, 2011. Accessed May 17, 2025. http://www.essayworld.com/essays/Best-Buy-SWOT/98495.
"Best Buy SWOT." Essayworld.com. April 26, 2011. Accessed May 17, 2025. http://www.essayworld.com/essays/Best-Buy-SWOT/98495.
|
Save
Report