Future Strategic Challenges of Marketers

An Analysis of the Future Strategic Challenges of Marketers

There are many different strategic challenges that marketers face, especially as the marketplace and the economy move forward and become more global in nature. Due to this, it is important to look at and analyze the main strategic challenges that marketers are likely to face within the next 10 years or so and the implications that these challenges have when it comes to planning for marketing. Without knowing what kinds of challenges are out there, marketing planners will not be prepared and therefore many of their efforts will either fail or will not perform as well as they were expected to. This sometimes happens to ...

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because globalization means the drawing together of many different cultures and beliefs, which represents a strong and worthy challenge for those that market a product, business, or service to various countries.
For most of the last 50 years those that market and advertise internationally have been looking at whether international marketing should be standardized. It is important therefore to examine some of the recent evidence that deals with marketers and the strategy issues that they will be experiencing in the future. So far, many of the research approaches that have been used by various marketers and advertising agencies have made it extremely difficult when it comes to testing whether the actual idea of standardization is valid. Conclusive and direct evidence of whether this is a good idea needs to be established and it is important to look at this now because globalization and standardization of marketing is the largest challenge that marketers are facing today and will ...

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compromise is the way to go. This compromise indicates that whether standardization of marketing in today's global society is appropriate involves the type of product, the environmental factors that must be considered, and the characteristics of various consumers which makes this challenge of standardization much more situation-specific than many believe (Jain, 1989; Onkvisit & Shaw, 1994; Cavusgil, Zou, & Naidu, 1993).
Many marketers are facing this standardization challenge head-on but they are having a lot of difficulty with it because much of the data that deals with it looks at it indirectly and indicates that it is not often effective. Much of the data that marketers are ...

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Future Strategic Challenges of Marketers. (2017, January 24). Retrieved October 15, 2018, from http://www.essayworld.com/essays/Future-Strategic-Challenges-of-Marketers/106068
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Added: 1/24/2017 06:15:02 AM
Category: Economics
Type: Premium Paper
Words: 3474
Pages: 13

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