Location Analysis Of A Franchise Resturaunt



Problem Statement:
Boston Pizza International Inc. is a Canadian owned and operated
restaurant. It has many facilities in Canada and has opened facilities in the
United States and in Southeast Asia. Boston Pizza is penetrating further into
the Canadian market and is opening at a new location on 8th Street in Saskatoon.
The chosen location has been the home of many previous restaurant failures. It
seems odd that any restaurant would want to open in a location which has proven
to be unsuccessful. What characteristics does Boston Pizza have that other
restaurants don't have that may allow this location to be successful? This new
location will be the second Boston Pizza franchise ...

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named the restaurant 'Boston' because the Boston
Bruins NHL hockey team was the favorite of the Edmonton area in the 1960's and
he wanted his business to use sports as a promotion. Another reason, which may
have been more of a coincidence, was that his accountant's surname was Boston
("only way", 37).
Boston Pizza and Spaghetti House became a popular restaurant and in 1968
it began to operate as a franchise. In mid-1968, Jim Treliving, a former drum
major for the RCMP, and his friend Don Spence bought the franchising rights for
British Columbia with the exception of Vancouver. They opened their first unit
in Penticton, British Columbia, and in the first year of operation the pizza
restaurant grossed $52,000 and the nightclub which was co-located with the
restaurant grossed $80,000 (Cameron, 16).
Meanwhile, franchise units opened in Edmonton, Winnipeg and Vancouver.
As the pizza chain grew, Treliving and George Melville (who had become involved
with Treliving's ...

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new
Boston Pizza building will use the kitchen of the old facility, but the service
area is being constructed similar to other Boston Pizza restaurants. It is
shaped and colored in a way that will grab the attention of vehicular traffic.
The building has an angular bright red roof and will have a bright red and blue
sign when construction is complete.
When the 8th street location opens its door, a market will already exist.
People working at the nearby businesses Bank of Montreal and Jubilee Ford, may
decide to eat lunch at Boston Pizza. In the evening, after work these same
people may stay and relax at BP's lounge. Families looking for a convienient
place to eat quality food ...

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PAPER DETAILS
Added: 5/25/2005 08:41:51 AM
Category: Economics
Type: Free Paper
Words: 2420
Pages: 9

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