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Promote A New Sports Drink - Papers

Promote A New Sports Drink

Business Studies - Year 10
Maddy Kurpita

PROMOTE A NEW SPORTS DRINK

Specific target market you are trying to reach

I will sell my product to those who are interested in it most. I would try to sell my product to supermarkets, sporting stadiums and local supermarkets. I could also sell to major supermarkets such as Woolworths and Coles in packs of three to help promote the product. To get there attention in selling the product, you could advertise the sports drink during sporting events. For example, the Australian Open, Olympics, sporting finals eg. AFL grand final.

The method of segmentation on which you are relying

Within my campaign to promote a new sports drink I would ...

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topic. For example Powerade gives you 'power' to perform better. The brand name that I will use to promote my sports drink will be Vitality. I chose this name as it represents energy, spirit and physical strength. This helps to to describe the drink just through it's name.

A catchy slogan helps to sell the drink and give you a meaning and understanding of the product. For example, Powerade's slogan is "Sport is what you make it." For my sports drink I have chosen to do my slogan as "The Power to Perform." By using this slogan I think the drink will sell well due to strength in meaning. My original slogan was "The power to play." If I was to use this slogan, it would be me selling my drink to people who want a sports drink to "play." Athletes don't play running, therefore this slogan would be irrelevant to particular groups, which makes the drink lose a lot of sales.

Price: what pricing strategy you will use

One pricing strategy I could use to sell my product is to start ...

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Promote A New Sports Drink. (2012, August 29). Retrieved April 24, 2024, from http://www.essayworld.com/essays/Promote-A-New-Sports-Drink/101394

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PAPER DETAILS

Added: 8/29/2012 06:55:32 AM
Submitted By: kurpita97
Category: Business
Type: Premium Paper
Words: 675
Pages: 3

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