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Analysis Of Advertisements For Two Different Things - Term Papers

Analysis Of Advertisements For Two Different Things

In order for advertisements to succesfully portray a product, they must
be directed to the appropriate intended audience. Magazines, in general, are
usually geared towards a specific audience with distinct interests. Therefore,
the `ads' need to be carefully designed to attract the attentions of the
magazine reader. This very concept is well displayed in the two selected, yet
very different, magazine ads from the software magnate Microsoft Corporation.
The first ad is taken from Computer Games Strategy Plus - a gaming
magazine, as one might infer from the title. The product `Monster Truck
Madness' is a computer video game designed, quite obviously, for entertainment
purposes. The ...

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read the smaller
print. Here, the reader encounters an irregular font of different sizes to
accentuate certain words. While this may be annoying to many, its overall
purpose is to create a lively playful environment through the usage of fonts.
This, of course, is an attempt to appeal to a younger gaming audience. On the
other hand, the `Microsoft Project' ad does not envoke any visual desire read
further into the text. The sections are divided into fine print paragraphs
with a slightly larger heading above. Everything is set plainly and
unassumingly. This can be justified to mirror an American professional's
lifestyle: simple, neat, and organized.
The first four lines in the `Monster Truck' ad: "bigger tires, bigger
competition, bigger thrills, bigger mud-splitting" uses repetition to
accentuate the fact that this game is bigger and better than all the other
racing car games. Microsoft then introduces the product in a rather blunt
manner but just stating the title of ...

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Analysis Of Advertisements For Two Different Things. (2004, March 9). Retrieved April 19, 2024, from http://www.essayworld.com/essays/Analysis-Of-Advertisements-Two-Different-Things/4275

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PAPER DETAILS

Added: 3/9/2004 07:47:07 AM
Category: Arts
Type: Premium Paper
Words: 1215
Pages: 5

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